ferragamo
Such ads have been common in the high end fashion or luxury segment especially among globally recognized, sought-after iconic brands. Some high-end fashion, jewelry and boutique brands from India are also following a similar pattern in their advertising. But somehow when they try the same ‘format’ (there were a few in that issue) it doesn’t work as well in most cases. With some brands you feel that it is trying too hard to ‘belong’ to the club – almost a wannabe. What is common to clutter breaking-ability (be it global or Indian luxury brands) is minimalism and great execution. The ad could very well be about a model staring into camera and the logo but some element in the execution sticks out – it could be the visual style, a color, an unexpected element (like a Sanskrit headline in one of the Indian boutique ads). So its all about the aura, mystique of the brand which allows for such ads to break clutter even if the campaign idea was the execution?
diane von furstenberg, burberry
versace
dior
calvin klein
chanel
valentino
diane von furstenberg
tom ford
